Six people, two hands each.
A good agency staffs each client with a strategist, a content lead, a media buyer, a creator manager, an analyst and an account manager. Twelvehands covers the same twelve jobs for every brand you run. Thirty brands means thirty crews.
- 01Growth strategistSets the goal and the plan for each month, and moves effort to what is working.
- 02Brand strategistKeeps the voice. Learns from your edits and checks every draft against it.
- 03Copywriter and content leadWrites posts, captions, scripts and emails in the brand’s own words.
- 04Designer and video makerMakes the images and short videos that go with each post.
- 05Social media managerSchedules and publishes across the accounts you connect.
- 06Community managerReads comments and replies, and flags the ones that need you.
- 07Creator and influencer managerFinds creators, pitches them, agrees terms and tracks their codes.
- 08Paid media buyerRuns ads within the budget you set and reports cost per download.
- 09Email and lifecycle marketerWrites and sends onboarding, launch and win-back emails.
- 10App Store and launch specialistKeeps listings, screenshots and launch timing in shape.
- 11AnalystTraces views to downloads to revenue, and writes it up in one line.
- 12Account managerPuts every decision in one inbox, with the reason it’s waiting.
Nothing goes out without your OK.
Every post, pitch, email and ad waits in your inbox until a person approves it. Agents earn more freedom one job at a time, and you can take it back whenever you like.
Each item says what it is, which job made it, and why it’s waiting. Approve, edit or turn it down from the inbox or your phone.
After enough approvals in a row, an agent asks to do that one job on its own. You decide. New brands always start with every action approved.
Every draft, edit, approval and post is kept with who did it and when, whether that was an agent or a person.
From views to downloads to revenue.
Each post, creator and ad is traced through to installs and sales, so you can see which hands are pulling their weight. Results come from the App Store and the platforms you connect.
An example month for one app, from the demo.
Joe posted his video yesterday. 14 downloads so far, 3 used his code.
Plumb Bob · Creator and influencer managerPlumb Bob is well ahead of pace. Chord Grove has stalled since Tuesday.
All products · one line a morningRun every app you’ve shipped from one inbox. Each gets its own plan, voice and results, and you spend your time on the decisions.
Give each client brand the same twelve jobs, with your team approving the work. Add a client and its crew comes with it.